Professional Samples
Some favorite projects, from insights reports to information architecture. I ghostwrite most of my professional work, so it's a bit hard to find on your own. If you'd like to see another kind of sample, please message me on LinkedIn.
Featured
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![Programmatic]()
Scaling to New Audiences
SEARCH CONTENT | MIRAGE
After relaunching the Captions product site, we needed to expand our visibility fast. I created programmatic SEO content hubs to target non-branded keywords and bring incremental traffic from net-new audiences.
I used human-in-the-loop AI workflows to research, draft, and publish three programmatic hubs. While AI helped me move faster, I still edited every page myself. The work spans audience segments, use cases, and editing styles.
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![Predicts Ads]()
Connecting Trends to Revenue
TREND REPORT | PINTEREST
Pinterest Predicts was celebrated for its cultural insights, but brands needed more help turning those trends into action. I expanded the report's B2B content strategy with a tactical advertiser toolkit and clearer conversion paths for both enterprise customers and self-serve advertisers.
These changes extended the report's reach and impact, bringing incremental traffic and influencing revenue. The 2025 report is no longer live, but you can see the archived toolkit on the Wayback Machine.
Thought Leadership and Editorial
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"It's a Gen Z World. Here's How Brands Can Thrive in It."
INSIGHTS | PINTEREST
We needed marketers to associate Pinterest with Gen Z. This report helped build that link—and earned Pinterest valuable backlinks, too.
I pitched, researched, and edited this report on Gen Z consumer behavior. I used Pinterest's first-party data and commissioned research to shape the outline and key takeaways. I also edited the final draft from a writer on my team.
This piece earned coverage in publications like eMarketer and became a popular destination for both marketing and sales outreach.
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"Beat the Holiday Bottleneck"
THOUGHT LEADERSHIP | PINTEREST
The holidays are crunch time for a lot of brands. They're also crunch time for Pinterest: holiday ads mean big business.
The 2021 holiday shopping landscape presented unique challenges, and retailers needed a fresh perspective. I partnered with Pinterest's Retail Vertical Lead to concept and co-write this thought leadership article about what to expect, and how to get ahead of it.
The article landed an Adweek guest byline, giving Pinterest critical visibility among key audiences. We also republished the article on our blog.
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"Video Editing Tips for Beginners (2026 Guide)"
EDITORIAL GUIDE | MIRAGE
Mirage's flagship product, Captions, targets beginner creators. They need great videos for marketing or social media, but don't know how to succeed.
Enter this guide. I scoped this Captions blog piece specifically to boost product visibility in LLMs like Claude and ChatGPT. It's structured around sample prompts and topic clusters associated with Captions' core audience segments.
This post earned product mentions in AI search and referred valuable visitors to Captions' website, even driving signups.
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"Big Ideas for Summer Marketing on Pinterest"
INSIGHTS | PINTEREST
Pinterest gets unique insight into what people want to buy or try next. This seasonal insights report helped marketers get ahead of summer trends.
This piece repurposes an insights deck created by Pinterest's internal research team. I turned their findings into a structured outline and assigned the piece to a writer on my team. I also edited the final draft before publication.
This article fed into integrated seasonal marketing, promoted through channels like email and social. The sales team also used this piece in customer outreach.
Product Marketing Content
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AI Editing Product Overview
LANDING PAGE | MIRAGE
This page shares an integrated narrative for Captions' AI editing suite, helping readers see how different features work together.
I created this page while revamping the Captions site. It's a key page for organic discovery, in both traditional search and AI search channels. It's also a top conversion page, bringing new customers and subscribers.
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Ads Overview
LANDING PAGE | PINTEREST
This is a money page for Pinterest Business, with primary value props and products. I owned content strategy and writing, partnering with designers on the creative.
The page gets substantial traffic from internal linking and cross-links from other Pinterest channels, like the Help Center. It's also a top page for organic discovery, and the first page many people visit while learning about Pinterest ads.
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"Take a Seat in the Director's Chair"
LAUNCH BLOG | MIRAGE
Mirage's technology is complex, but most end users skew non-technical. This announcement is audience-first, contextualizing the launch in creator pain points.
I ghostwrote this launch piece for the Mirage CEO, using internal product messaging as my starting point. The piece served as a click-through destination for social posts at launch and continued to bring traffic later through organic discovery.